Why You Should Work With A Professional Copywriter

It can be scary to invest in a professional copywriter. But will be the best decision you could make for your business .

And I promise I’m not just blowing my own trumpet. But working with a professional copywriter can make your life easier in so many ways. 

Still not convinced? Here are some of the top reasons why you should work with a professional copywriter. 

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1. We can make your message stick

A copywriter’s purpose is to use words in ways that get results. It’s a tricky thing to do – we need to keep in mind not only your business, your USPs and your goals, but keep this in balance with your audience – their hopes and dreams, pressures and pain points. A professional copywriter knows how to combine your business information with audience insights and competitor research to write in a way that makes you stand out from the crowd. 

There are ways that you can quickly improve your existing copy – in fact, I’ve written a whole blog post on it! But sometimes it is better to take a new approach and start again to make sure your message is crystal clear. 

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2. We bring you new ideas

You live and breathe your business. Sometimes it can be helpful to get an outside perspective. A professional copywriter isn’t totally wrapped up in the details and day-to-day like you are. We will help you to think outside the box, and will approach your brand, messaging, and tone of voice with a fresh pair of eyes. 

You’ll be surprised at what we can come up with. It is our job, after all!

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3. We free up your time

One of the best things a professional copywriter will do for you is give you time back. Say goodbye to spending hours starting at a blank page, repeatedly telling yourself you can bash out a few blog posts and then ending up with nothing. Or panicking as you try to work out exactly what you should say on your website homepage. Or poring over what you should say in that one email.

Let us do that for you. Let us reduce your stress by doing what we do best – writing copy that attracts and converts your target customers. 

Freeing up this time allows you to focus on more important tasks and take on more clients. Or why not take some well-deserved time off? You have been promising yourself a holiday for a while now…

Trust me, your brand will be in safe hands.

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4. We make your brand people, and Google friendly

Professional copywriters don’t just write for your audience – they write for Search Engine Optimisation (SEO) too. It can be very easy to go a bit mental when you think about keywords, and copy can eventually turn into a sad, keyword-stuffed mess that just leaves people confused when they read it. 

A professional copywriter makes sure that doesn’t happen. We study SEO practises in-depth and make sure that your chosen keywords are laced into your copy in a natural way. This way you, your audience and search engines are left smiling. It’s a win-win all round.

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5. We proof-read to perfection

It’s an obvious one, but a professional copywriter is passionate about banishing typos, grammatical areas in poorly constructed sentences from your copy. We use a variety of different methods and will analyse every sentence, word and piece of punctuation before your piece is ready to go.

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Hopefully this blog has convinced you that a professional copywriter is the business-building tool you’ve been searching for!

Are you ready to target the right people with a clear message and compelling copy? Let’s connect and work together to make your website copy, email marketing or blog content more magnetic. 

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