1. Emma standing by the Clyde River in Glasgow with the Squinty Bridge in the background.

Magnetic Copy

Personality-Led Copywriting and Content for Service Providers

Are you worried that you aren’t using the right words?

Words that captivate your dream client - because it’s clear you understand them.
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Words that reflect the value of what you have to offer.
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Words that perfectly capture your mission and ethos, and proudly share them with the world.
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You know how powerful the right words can be.
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But something happens every time you sit down to try and write them: you become overwhelmed.
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By the blank screen. By trying to talk about your business in a persuasive, compelling way.
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By all the other things you should be doing to build your business.
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Or, you’re spinning so many plates that you don’t have time to contemplate your copy in the first place.
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So if you are in need of words that are magnetic - words that possess such a strong power of attraction that your reader is unable to resist becoming your next best customer….
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I can help with that.
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I like words. A lot.
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And I know how to use them to make your marketing more magnetic.

Lovely words from clients

I can’t recommend Emma and the team highly enough !! Emma has delivered world-class content copywriting published in Forbes, LA Weekly and more. Delivering high-quality work, reliably and consistently over time and I truly value our trusted business relationship."

Gary Doherty

Think Network

Never have I met someone who can get inside the personality of your business so quickly and yet so professionally. Emma at Magnetic Copy writes a monthly blog for me. Reading a blog written by Emma feels like reading something I have written in terms of tone and personality BUT so much more compelling and professional. Highly recommend."

Kelly Houston

Club Synergy

Emma did a wonderful job on my website copy. I didn't have the time to write it myself ... but when I read back what Emma wrote, I could almost believe I DID write it; she captured my tone of voice down to a 't'. Copywriting genius. And fast, too! If you are looking for great content, created efficiently and with minimal fuss, look no further. Oh, and Emma is a pleasure to work with too."

Jo Cowper

Six Degrees East

Would absolutely recommend Emma. Emma was able to take some of our more technical writing and translate it into something that our prospects can properly engage with."

Graham Grieve

A1 SEO

“It sounds just like me - but better!”

I specialise in writing copy with personality - taking the essence of you and splashing it across the screen.

Because the more authentically you come across, the more likely you are to attract people who really get you; aka, your dream clients.

This is why working with me on your copywriting or content is a collaborative process. I will listen to each word you say and pull out what makes you, YOU.

The ultimate goal is that you read your copy and could be tricked into believing you wrote it yourself. Except it’s clear, concise, and confident, focusing on all the things your perfect client cares about most.

Copywriting Services

Website Copywriting

Pull in your dream client from the very first word. Communicate your message with confidence and clarity through SEO-optimised website copy.

Write my Copy

Blog & Article Writing

Build deeper connections with your people through thoughtful SEO-optimised blog content. Or, increase your impact with articles placed in top-tier global publications including Forbes, Maxim, and more.

Create my Content

Website Copy Health Check

Get my eagle eyes on the most important pages of your website, to diagnose which words are working, which words are flatlining, and tangible actions you can take to make things better.

Diagnose My Website

Hi, I'm Emma!

I’m a Northern Irish, Glasgow-based copywriter. If you think that’s confusing, you should hear my accent!

I help service providers to gain clarity and confidence in their communications, through copy and content that reflects who they are, what they do, and what they have to offer - all from the perspective of their ideal customer.

So grab a cuppa, get comfy, and let’s get to know each other.

Learn more about me

Clients I've worked with: