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Why Work With A Professional Copwriter | Magnetic Copy

It can be scary to invest in a professional copywriter. But it will be the best decision you could make for your business.

I promise I’m not blowing my own trumpet! Working with a professional copywriter can make your life easier in so many ways.

Still not convinced? Here are the top reasons why you should work with a professional copywriter.

1) We can make your message stick

A copywriter’s purpose is to use words in ways that get results. It’s a tricky thing to do! We need to balance your business USPs and goals with what your audience needs from you. We do a lot of research on your competition, audience insights and your business. The result is copy that makes you stand out from the crowd.

There are ways to quickly improve your existing copy yourself – I’ve written a whole blog post on it! But sometimes it is better to take a new approach and start again to make sure your message is crystal clear.

2) We bring you new ideas

You live and breathe your business. Sometimes it can be helpful to get an outside perspective. A professional copywriter isn’t wrapped up in the fine print and day-to-day like you are. We help you to think outside the box and will approach your copy with a fresh pair of eyes.

You’ll be surprised at what we can come up with. It is our job, after all!

3) We free up your time

One of the best things a professional copywriter will do for you is give you back precious time. Say goodbye to hours spent telling yourself you can bash out a few blog posts – then staring at a blank page. Quit panicking as you try to work out exactly what you should say on your website homepage. Or poring over what you should say in that one email.

Let us do that for you. Let us reduce your stress, doing what we do best; writing copy that attracts and converts your target audience into customers.

Freeing up this time allows you to focus on more important tasks. You can take on more clients. Or why not take some well-deserved time off? You have been promising yourself a holiday for a while now…

Trust me, your brand will be in safe hands.

4) We make your brand people and Google-friendly

Professional copywriters don’t just write for your audience. We write for Search Engine Optimisation (SEO) too. It’s easy to go a bit mental with keywords – but this will leave your reader confused and unsure, and make Google very unhappy!

A professional copywriter makes sure that doesn’t happen. We study SEO practises in-depth and to ensure your chosen keywords lace into your copy in a natural way. This way you, your audience and search engines are smiling. It’s a win-win all round.

5) We proof-read to perfection

I’ll finish with an obvious one – but it’s important! A professional copywriter is passionate about banishing typos, grammatical errors, and poorly constructed sentences from your copy. We use a variety of methods to analyse every sentence, word and piece of punctuation before your piece is ready to go.

I hope this blog has convinced you that a professional copywriter will make your life that little bit easier!
Are you ready to target the right people with a clear message and compelling copy? Let’s connect and work together to make your website copy, email marketing or blog content more magnetic.

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