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Email Marketing Content Ideas - Magnetic Copy

If you’re new to email marketing – or your performance has plateaued – it can be difficult to keep coming up with content. You need to stay in touch – but you also need to make sure what you’re sharing is valuable and relevant.

The best thing to do is come up with a killer content strategy, planning emails a few weeks – if not months – in advance.

(If you need some help with this, let’s connect – I love a good email strategy session!).
But if you’re struggling with writer’s block and need something quick – don’t worry, I’ve got you.

Here are 7 quick and easy email marketing content ideas to help when your creative tank is running on empty.

1. Re-purpose existing content

Engage your audience by re-sharing content that has performed well on another channel. You’ve already created it once so it’ll save you a lot of time!

Introduce the piece to drum up interest. Highlight why you’ve created it, how people are responding and why your email marketing database will find it interesting too. Then add in an exciting call to action (CTA) to seal the deal and get more eyes on your existing work.

2. Ask for feedback

The best way to find out what your audience want to hear from you…is to actually ask them. Especially if your content is performing as well as it used to.

So send out a survey! Ask people to comment on your content. What do they like / dislike receiving from you? Is your approach a little too salesy? Do they need a bit more education on your product or service before they’ll be ready to buy?

The more insight you collect, the better you can tailor content and improve engagement.

3. Re-introduce yourself

People receive hundreds of emails every day. You need to forgive them if they forget about you – and what you can offer them! So use email marketing as a way to re-introduce yourself once in a while. Let your audience know who you are – the journey you’ve been on so far, where you are now, and where you want to be in the future.

This helps to build a stronger connection, creating long-lasting relationships. Which makes your audience more likely to become customers.

4. Run a competition

Get your audience more engaged with a small competition.

You don’t have to give away anything huge. It could be a free product. Or a 30-minute 1:1 call. Or a spot on a webinar or course that you’re running.

Just make sure it’s attractive enough to get people excited. You’ll be surprised how many people go ahead and buy, or book a call with you anyway. The competition has put you right back at front of mind.

5. Answer Your Customers’ Questions

Do you have specific questions about your product or service that keep cropping up? You may have a Frequently Asked Questions (FAQs) section on your website, but there’s no guarantees people will go looking for it. The less they understand, they less likely they are to convert.

So use email marketing to answer some of these questions directly. You could cover a couple in one email, or go into detail on one burning issue. Either way, your readers will thank you!

6. Case Studies and Feedback

Social proof is a very powerful thing. Your audience are much more likely to take the word of people like them, than they are your business. I always recommend including a review in every email marketing campaign you send out. But you could also take this a step further and build out a more extensive case studySpotlight on one of your clients or customers (with permission, of course!). Go into detail on the problem they were facing, and the real difference your product or service made. Add in a quote from them – or even better, a video testimonial – and you’ve struck gold.

7. Say Thanks!

Super simple, but effective. Occasionally, take the opportunity to thank your database for supporting you. People love to feel appreciated. So appreciate them! After all, they are supporting your content, attending your events, or buying from you.

Hopefully these content ideas will help if you’re in a pinch! If you’re interested in a more comprehensive email marketing strategy, including the creation of a lead magnet and customer journey, let’s connect and have a proper chat.

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