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Hi, I’m Emma.

I’m a Glasgow-based copywriter who works with companies around the UK to help them communicate clearly with their target audience.

(I’m also a singer, baker and musical theatre enthusiast).

I fell in love with marketing while studying at the University of St Andrews, performing in and promoting a show at the Edinburgh Fringe Festival.

Later, I worked as a content writer at Scotland’s largest independent travel company, before 3 years in marketing with an award-winning tour operator. I’ve always dabbled in copywriting projects on the side, in industries from financial services to fitness.

After a challenging few years, I took a long look at what I really wanted from my career – and the answer always came back to writing. 

Specifically, writing that turns readers into customers, and customers into advocates. Writing that is magnetic

So I took the plunge, quit my job, and Magnetic Copy was born. 

What is Magnetic Copy?

What I do is pretty simple:

I put myself in your audience’s shoes and write in a way that appeals to them.

Alongside years working in marketing, I have studied data-driven marketing practices and know which steps to take to deeply understand your audience – no matter your niche.

I have worked with clients across a wide range of industries – from business coaches, to nutritionists, to digital marketing agencies and professional speakers.

They say variety is the spice of life – and I love waking up in the morning to delve into other worlds, to learn more about what makes people tick.

Why work with me?

It might not be the coolest thing to admit…but I love research.

So when we work together, I spend time doing research. A lot of research.

Research on your business. Your competitors. Your market. Your audience.

And then I’ll tie all of this together to build a clear picture of who you are – but also, who your target customer is. Their hopes and dreams. Problems and pain points. And most importantly – how you can serve them, better than anyone else.

It’s an in-depth process – but the result is copy that starts a conversation.

By the time your audience has finished reading, they’ll be convinced to do business with you.

So – are you ready to make your copy more magnetic?

Let’s connect and upgrade your content together.

Let’s Connect